It is today being reported that Pokemon GO has spiked power bank sales across JB Hi Fi, Office Works and Kogan. Kogan in particular have confirmed that sales of power banks have risen by over 200% since the game released in July 6th.
“The Pokemon Go craze has taken the need for a Power Bank to the next level,” Kogan’s head of products Russell Proud said.
Kogan founder and CEO Ruslan Kogan said: “I’m too old to understand what’s going on here. The last game I played on my phone was Snake.”
“Our power banks have become hugely popular in recent weeks, which we’ve put down to Pokemon Go,” Officeworks Head of Technology Toby Watson said.
The same sentiment was confirmed by JB Hi-Fi Merchandise and Marketing Director Cameron Trainor, who said that stores had stocked up in preparation for the game coming out. “We’ve seen a real jump,” Trainor told AAP.
Source: InsideRetail
