Along with all the other Target gaming deals available today you can also purchase their wares through their eBay store. eBay currently have a 10% discount coupon available when spending $75 or more which brings even more savings to your wallet! Just use C10YAY at checkout to take 10% off the price.
This brings the price of PSVR down to the lowest seen locally of $494, posted or pickup from your selected Target store. Link to eBay page here, terms and condition here.