ESL Australia have today announced that St. George Bank will be the inaugural presenting partner for Season Two of the ESL National Championship in Australia and New Zealand.
The ESL AU & NZ Championship is a regional championship event for several competitive eSports games across Xbox One, PC, Tablet and Mobile. This partnerships sees the St. George bank become the first bank in Australia to partner with an eSports provider. It is also the first sign of major support for competitive gaming from a brand that is not usually associated with electronic gaming or the technology sector.
Ross Miller, The General Manager of St. George bank had a bit to say about why online gaming is important to both his family as well as the St. George brand.
“We’re really excited to be the first bank to jump on board this fantastic partnership with ESL Australia. We are seeing a large and growing number of St.George customers embrace online games every month. Even in my household, it’s not just the kids playing and watching online games. Gaming connects all generations and St.George is proud to support this emerging trend and be part of the eSports community.”
Season Two of the ESL AU & NZ Championship kicks off at 7pm tonight and will run until November. Gamers from all over Australia and New Zealand will compete for over $35,000 in prize money.