We had the pleasure of sitting down with Hipster Whale co-founder Matthew Hall, the Australian studio responsible for the mobile smash hit Crossy Roads, released in 2014.
The original Crossy Road has been downloaded over 120 million times. Upon asking Hall when he realised that he had something special he had the below to say:
“We originally planned to spend 6 weeks on it but once we got to that 6 week point we started to realise that this is actually quite interesting and I think this is working. There was a moment there where we were adding all those characters, but we started to add in other well-known characters such as the DOGE meme. I started to code him in and I send the version to Andy and said to asked him if he wanted to try the character. Of course the DOGE meme popped up in Comic Sans and Andy just started laughing. We realise at that point that the game was funny and it was really starting to work from a humour angle. That’s when I really wanted to share it with my friends and that’s when I realised that people would talk about it”