Whilst we all tune into E3 for the huge announcements, we get to see key individuals of the gaming community in their absolute most vulnerable. Naturally, some sink and some soar. Similarly, it’s where most products are revealed so as much as love seeing an incredibly game or product shown, it’s just as good to see something that’s an absolute stinker. Sony’s entire 2006 E3 press conference was a nightmare. Sony clearly thought they were untouchable coming from the success of both the PS1 and PS2. They announced that the PS3 would launch for $599 USD which absolutely shocked everyone. It was $1000 in Australia which seems ridiculous. Needless to say, the PS3 went on to struggle imminently in the early years and it’s largely due to the reaction from this press conference.
Before Nintendo’s 2008 press conference, they obviously felt that they were onto a winner with Wii Music. After their conference, we’re sure this conception changed. The reaction to Wii Music was incredibly underwhelming. The demo went on for far too long with a drummer playing the Wii’s virtual drums for well over a minute, before a full band took to the stage to play World 1 from Super Mario Bros. Whilst Wii Sports was insanely cool, Wii Music was insanely not. The whole demo was incredibly awkward and looked quite silly.