According to sales numbers in the UK, Spider-Man is the fastest selling game so far in 2018. Such an achievement eclipses the sales numbers of the critically acclaimed God of War, and the multi-platform Far Cry 5. It’s also the fastest-selling Marvel game ever, beating LEGO Marvel Super Heroes.
These sales numbers are exceptional, but they are not surprising considering the buzz behind the game. The game’s marketing has been crazy. We saw trains taken over in NYC’s subway and a web spun between Sony’s buildings San Mateo. In Press Start’s own polls, it was deemed more anticipated than Fallout 76, the Spyro Reignited Trilogy and Shadow of the Tomb Raider. Eventually, it was only beaten by Super Smash Bros. Ultimate, and by just 4.54% of the vote.
But Spider-Man’s success teaches us some important lessons. Firstly, singleplayer games are here to stay, and secondly, Marvel might be just as powerful in the video game space as it is in the film industry.