EA Tells Everyone What’s Wrong With the Industry; Us.

Speaking with GameIndustry International in a lengthy interview, COO (that’s Chief Operating Officer for anyone) of EA Peter Moore conceded that gamers will take longer to be convinced that new gameplay models and innovations would be beneficial. Here are some choice quotes from the interview:

“I think we’re going into almost a golden age of gaming, where it doesn’t matter where you are, at any time, any place, any price point, any amount of time, there’s a game available to you,” Moore said.

“I think the challenge sometimes is that the growth of gaming… there’s a core that doesn’t quite feel comfortable with that. Your readers, the industry in particular. I don’t get frustrated, but I scratch my head at times and say, ‘Look. These are different times.’

“And different times usually evoke different business models. Different consumers come in. They’ve got different expectations. And we can either ignore them or embrace them, and at EA, we’ve chosen to embrace them.”

“I don’t think anybody has to like it,” Moore said. “I think that’s where it goes. It’s like me: I get grumpy about some things, but if the river of progress is flowing and I’m trying to paddle my canoe in the opposite direction, then eventually I’m just going to lose out. From the perspective of what needs to happen in this industry, we need to embrace the fact that billions of people are playing games now.”


Innovation seems to be a funny word to the COO of a company that has churned out rehash after rehash of steadily worse quality sequels, micro transactions and awful free-to-play models on mobile games. But that’s just my opinion, which does not belong in a news article whatsoever. Here’s a picture of Peter Moore winning over your wallets: