Effective April 1st 2016, Sony Computer Entertainment (SCE) and Sony Network Entertainment International (SNEI) will form to become Sony Interactive Entertainment (SIE). This is a new company that will join the forces of all business units belonging to SCE and SNEI including hardware, software, content and network services operations. SIE will be headquartered in San Mateo, California while establishing key operations in Tokyo and London.
Andrew House, President and Global CEO of Sony Computer Entertainment Inc. and Group Executive in charge of Network Entertainment of Sony Corporation had the below to say.
“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation(R) business. Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”