Survey Monkey have revealed some interesting stats around Nintendo’s Miitomo. In a nutshell, Miitomo is crushing it from an acquisition point of view but what remains to be seen is whether they can keep their users around. It’s a promising start for Nintendo on mobile.
Over 2.6 million downloads last week
The game, propelled by featuring by both Apple and Google, quickly rocketed to the top of the charts. Every day last week, the game was downloaded an average of 370,000 times. Roughly two-thirds of the app’s downloads are on iOS, with the remainder on Android.
More monthly active users than New Zealand
Miitomo currently has 4 million monthly active users (MAU) and about 1 million daily active users (DAU). That makes the game almost the same size as the country of New Zealand! An average user on a typical day has 2 to 3 sessions with a total of 7-8 minutes spent in the app.
Making it rain – $280,000 per week
Monetization has also increased steadily and we estimate that the game is now making $40,000 combined per day across iOS and Android. Roughly 80% of the revenue is from iOS with Android only contributing 20%.