Sony have revealed that Uncharted 4 will feature its largest marketing campaign of all time. Sony have detailed that a lot of money has been spent on large TV spots during major events, huge 3D billboards as well as a ton of print and digital advertising. They’ve also spent a lot of money and time creating interactive retail displays including innovative POS items that include pallets of Nathan swinging from a real rope, treasure chest cubes, window vinyls and more. Sony have also said that there will be more surprises closer to launch.
Uncharted 4 will launch exclusively on PS4 on May 10th.