Australians Spent A Ton Of Money On Games Last Year

The Australian video and computer games industry generated $2.958 billion dollars in revenue in 2016. This was a four percent increase on 2015 sales.

Interestingly, the Australian industry saw a total of $1.065 billion in retail sales with an additional $1.893 billion in digital and mobile sales.

Traditional retail sales were down 16% on 2015 figures with declines in both the software and hardware category, but digital purchases as well as mobile purchases helped the overall percentage of dollars spent increase.

Key highlights from the NPD Group Australia:

  • Video and computer games generated $1.065 billion in traditional retail sales in 2016, a 16% decrease on 2015 sales
  • The primary area for growth in retail sales was in accessories for current generation consoles PS4 and Xbox One, which was up 25% on 2015
  • Games classified MA15+ sold the highest number of units in 2016, reflecting the 33-year-old average age of Australian game players
  • 55% of games sold received an unrestricted classification (G, PG or M)