Australia has been announced as the official partner country for this year’s gamescom 2022 event, which also marks a return to an in-person expo in Cologne, Germany.
In a press release, organizer Koelnmesse GmbH reveals that it has signed a partnership agreement between itself, the German games industry association and ANZ’s Interactive Games & Entertainment Association (‘IGEA’).
It comes off the back of the Australian government recently committing to implementing a major tax offset for local video game development, putting us in a great position to showcase the nation’s top talent and host gamescom’s biggest joint Australian booth. Hon Paul Fletcher MP, Minister for Communications, Urban Infrastructure, Cities and the Arts said, “Australia’s partnership with gamescom 2022 is further evidence that we can punch above our weight in this $250 billion global industry.”
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A large number of diverse Australian games companies will appear at the Australian pavilion in the business area at gamescom 2022. The joint stand will host a diverse delegation of businesses, reflecting the broad landscape of the Australian games industry. In addition to well-known Australian games companies, independent and start-ups studios will also appear. Joining these key players and personnel from the Australian games industry we expect high level political officials to also attend gamescom 2022.
gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom 2022 will take place in Cologne and online from Wednesday, 24. August to Sunday, 28.
