ASUS has released a video on social media that looks to tease the Xbox branded handheld that was rumoured last month.
At first glance, the video would appear to be regular marketing from ASUS rather devoid of any overt Xbox branding, but towards the end, an Xbox-style controller and an ROG Ally fly towards some sort of fusion machine. We then get a brief look at the glowing buttons of a hidden device, but the ABXY Xbox buttons are obvious.
If that weren’t enough, the official Xbox X account has responded with the side-eye monkey meme adding further fuel to the fire.
— Xbox (@Xbox) March 31, 2025
Details are scant at the moment, but speculation is that this is the project codenamed Keenan: a handheld that will feature an official Xbox guide button and Xbox design choices.
The handheld is thought to be Xbox dipping their toes into the market before a hardware release of their own is released, thought to be coming in 2027.
