New data suggests that whilst Super Mario Run has been downloaded around 90 million times. However, only 3% of those have paid to upgrade. According to information provided by The Wall Street Journal, the data suggests that it has earned $30 million in gross revenue since it was released in mid December.
It was always expected that Super Mario Run would have a low upgrade percentage. 3% seems a lot lower than I was expecting.
However, it’s important to note that there is a significant amount of gamers on Android. The platform is yet to see the game, with pre-registrations recently going live.