Nintendo has detailed their unusual way of shipping the second batch of the Nintendo Switch console to The Wall Street Journal.
Citing increased demand, Nintendo has revealed that Nintendo Switch units were shipped to both the US and Europe (and possibly Australia) from China by air freight. This is an incredibly unusual way for companies to send product as it’s much more expensive than sea freight.
“We carried some of the Switches by plane in March to serve our customers more promptly,” a company spokesman said to the WSJ.
It’s clear that Nintendo are learning from past stock issues. They know that they have to strike whilst the iron is hot with the Nintendo Switch. Interest is far beyond what they were expecting with the company anticipating that they’d sell only 2 million units, but they’ve now confirmed that 2.74m units have shipped worldwide.
In parts of the USA and Europe, it’s still impossible to walk into a store and pickup a console. Let’s hope that the demand continues.