SEGA of Europe’s Boss Jurgen Post has admitted to MCV Pacific that they lost focus on quality during the last generation. This happened in particular during the Wii launch period, where we saw a massive boom of low-quality titles that resonated with a casual audience. Shovelware as we knew it was the complete opposite of the gaming landscape that we see ourselves in now, in which quality is paramount in order to succeed in the gaming industry.
“We were a little bit opportunistic, signing a lot of titles and doing things that were not necessarily very good. There was a time when you could sell a lot of products, for example on Wii, but that market has gone. Today if you want to survive, you need to focus on quality. We want to create games that are very good and have a long tail.” said Post.
In particular, SEGA’s hero Sonic definitely suffered during this time with a number of failed attempts to reinvent the brand. SEGA finally seem to be understanding what made Sonic great with the upcoming release of Sonic Mania in 2017.