Bloomberg is reporting that Sony is struggling with the decision in-regards to pricing the PlayStation 5 due to scarce components inevitably pushing the price up.
Sony typically finalises the cost of a new console price in February, but Sony is apparently taking a wait and see approach this time around, opting to see how Microsoft prices their console.
The PS4 cost $399 USD at launch, whilst costing about $381 USD to manufacture. Currently, the PS5 is estimated to cost $450 USD ($669 AUD) to manufacture which puts its retail price at roughly 499 USD ($742 AUD).
Industry Analyst ZhugeEX has said that this information is true (but can obviously change) and that Xbox Series X will likely cost more to manufacture but expects them to be priced similarly. It’s no secret at this point that both Microsoft and Sony realise how important pricing will be at launch, with Sony opting to undercut Microsoft at the PS4/Xbox One launch.
Here are the basics.
Series X build cost likely higher than PS5 (as of now), but not significantly so. Pricing will likely be similar to or higher than build cost for both devices. However, both manufacturers could be willing to take a loss day one to price more competitively.