Raising over $3.45 million in 2012 – Double Fine Productions Kickstarter campaign for Broken Age undoubtedly helped establish crowdfunding as a legitimate alternative for raising funds to create a video game. With the inevitable influx of campaigns that came as a result of this – these past four years has had its fair share of spectacular successes and fantastic failures.
No stranger to these two concepts, John Romero’s decision to put his Blackroom Kickstarter campaign on hold (until a gameplay demo is made) appears to be a decision informed by these past triumphs and tribulations. As NeoGAF user ‘8 X 11 Printer Paper’ illustrated in chart form – Blackroom only managed to raise over $130,000 in its first four days. When compared with other recent nostalgia-laden campaigns, Blackroom appeared to be on a trajectory of failure. With a campaign that only displayed concept art, a proposed style of gameplay and a music composer – it’s no surprise that its minimal content detracted from the campaign as a whole.In light of Blackroom’s postponement - let’s take a look at a crowdfunding campaign that got it right and one that missed the mark to illustrate what Night Work Games (a subsidiary of Romero games) should and shouldn’t do with their campaign’s impending second attempt.
THE RIGHT WAY
Shovel Knight (Project Launched: March 17th, 2013)