Bloomberg has posted a new report on PS5 production as well as how COVID-19 is changing its strategy for marketing the console in the leadup to launch. You should read the whole report HERE.
The key takeaways are that Sony is planning a more limited output of PS5 in the first year than they had with PS4. Sony plans to make 5 to 6 million units of the PS5 between launch and March 2021, with the PlayStation 4 selling roughly 7.5 million units in its first two quarters on the market back in 2013.
They’re not expecting delays on the console unless Microsoft decides to delay the Xbox Series X. Their PR plans are still up in the air with it being unlikely that they’ll be able to have an event with the public or media to announce the release date and price. The DualSense controller was not planned to be revealed in the way that it was, but Sony felt that the design was prone to leaking, due to the fact that developers had seen the controller (not many people have had the chance to see the console design as of yet).
In terms of price point, it’s expect to come in somewhere between $499-$549 which puts it somewhere between the $800-$900 mark in Australian dollars. With the exchange rate how it is at the moment, this could easily push near the $1000 AUD mark. It’s being reported that Sony plans to start mass producing the console in June.
Sony will apparently continue to use the PS4 and PS4 Pro as a way to bridge gamers to the PS5 with their main objective being getting gamers to sign up to PlayStation Plus and PlayStation Now.
It’s unclear when we’ll hear more about the PlayStation 5, but it’s definitely clear at this point that there’s a lot of things up in the air in regards to how Sony will continue to reveal information in the lead up to launch as well as some key launch details.
