SEGA has announced its plans to partner with Xbox to drive its “Super Game” initiative, utilising Microsoft’s Azure cloud platform technology to realise a development vision it announced earlier in the year.
In an official statement, SEGA describes the partnership as forming a key component of its mid-to-short term strategy, an initiative for developing new and innovative titles where the key focuses are “Global”, “Online”, “Community” and “IP utilization”.
“We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new “Super Game” initiative as well as build a next-generation game development environment,” said President and COO of SEGA Corporation, Yukio Sugino. “By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment.”
CVP of Microsoft Corporation, Sarah Bond, added, “SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years. We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike.”
