EA has dropped the announcement that it’s officially splitting into two different divisions, breaking away EA SPORTS into its own organisation and rebadging the rest as EA Entertainment.
The announcement was made via the release of a statement from CEO Andrew Wilson, who both organisations will continue to report to, which describes the move as looking toward empowerment of EA’s studio leaders with more “creative ownership” and “financial accountability” to make faster and more insightful decisions around development and release strategies.
As part of the move, Laura Miele has been appointed as President of EA Entertainment, Technology & Central Development, with Cam Weber appointed President of EA SPORTS. Many of EA’s creative leads will continue to oversee their respective fields, including Vince Zampella who remains looking after the likes of Apex Legends, Star Wars and Battlefield.
“EA Entertainment encompasses extraordinary owned IP, including some of the world’s most beloved blockbuster franchises, as well as licensed IP through powerful collaborations. We’re building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which represents massive opportunities for growth,” Wilson says of the rebranded division in the statement.
“I am excited to announce that Laura Miele has been appointed President of EA Entertainment, Technology & Central Development. She will oversee key studios, empowering them with more creative ownership, while continuing to lead central technology and development services to drive execution and operational efficiencies. Laura has a proven track record of leading creative teams at scale and delivering business results. I thank Laura for her incredible leadership and look forward to partnering with her on delivering our compelling strategy as she steps into this crucial role to drive transformational growth for the company.”