SEGA has announced what it calls a first-of-its-kind initiative with a new campaign dubbed Fast. Friends. Forever. in which it aims to celebrate the Sonic the Hedgehog fandom and community values.
The campaign has been designed to show how Sonic and friends live by the strong principles observed in the franchise’s extensive community, including friendship, teamwork, inspiration and loyalty, whether in the Sonic the Hedgehog video games or in other avenues.
It all starts with a delightful launch trailer created to kick off the initiative, which includes original music written to inspire the same themes that the Fast. Friends. Forever. campaign revolves around. You can check it out below:
“Through the power of teamwork, together we can accomplish anything! We have launched a new Fast. Friends. Forever. campaign to celebrate Sonic the Hedgehog’s amazing fans.”
Following that, SEGA has outlined some more of what fans can expect to see in celebration of the wonderful world of Sonic, which includes the following:
More activities are promised beyond these, so keen Sonic fans should definitely be keeping an eye on SEGA and the blue blur’s socials to see what else the gang gets up to.