SEGA has announced what it calls a first-of-its-kind initiative with a new campaign dubbed Fast. Friends. Forever. in which it aims to celebrate the Sonic the Hedgehog fandom and community values.
The campaign has been designed to show how Sonic and friends live by the strong principles observed in the franchise’s extensive community, including friendship, teamwork, inspiration and loyalty, whether in the Sonic the Hedgehog video games or in other avenues.
It all starts with a delightful launch trailer created to kick off the initiative, which includes original music written to inspire the same themes that the Fast. Friends. Forever. campaign revolves around. You can check it out below:
“Through the power of teamwork, together we can accomplish anything! We have launched a new Fast. Friends. Forever. campaign to celebrate Sonic the Hedgehog’s amazing fans.”
Following that, SEGA has outlined some more of what fans can expect to see in celebration of the wonderful world of Sonic, which includes the following:
An upcoming four-panel digital comic series by Sonic’s community of friends featuring talented artists from around the world with the first issues available today. Fans can look forward to 14 more releasing in the coming months
The Sonic Symphony World Tour featuring Sonic and friends alongside popular music from the games including Sonic Superstars launching this fall. Stops include Los Angeles, London and more. Details around upcoming dates and locations can be found HERE
Season Two of TailsTube featuring Sonic’s two-tailed sidekick, Tails and a variety of new stories
Dedicated website showcasing all campaign activities alongside character bios, spotlights, digital comics and additional content. More details can be found HERE