Ephraim was the Managing Director and Vice President of Sony Interactive Australia for a lengthy amount of time and obviously brings a wealth of experience in the local industry to Showdown.
Scott Wenkart, Managing Director of Showdown, added “Having a pioneer of the video games industry joining the team is a massive coup for Showdown. His experience in this market is second to none.”
“Michael is joining us at an important time, just as Showdown’s esports division, Throwdown, is about to announce the expansion its leagues, adding the immensely popular PUBG to its roster. This will provide some excellent new opportunities for clients to promote their brands to the huge audience we reach,” shared Scott.
“We are producing and managing some of the best viewed esports tournaments in the region, which combined with Twitch, who we represent exclusively in ANZ, delivers the best integrated campaigns for brands,” added Scott.