Firstly, the AFL now owns Etihad Stadium and is very keen to hold an Esports event there. It’s also reportedly encouraging AFL clubs to either sponsor Esports teams or create their own. We’ve already seen this overseas with a number of high-profile soccer and NBA teams already creating and sponsoring their own teams.
It’s clear that Esports is about to take off in Australia in a big way. IEM Sydney is taking place this week in Sydney’s Qudos Bank Arena with huge international teams set to battle it out in front of over 20,000 people..