We got the chance to chat with CEO, Founder and President of Astro Gaming, Jordan Reiss. We got the chance to talk about the humble beginnings of Astro, the quick rise of eSports, Astro’s stance on Virtual Reality and the future range of Astro headsets.
The brand new Astro A50 Wireless Headset is available October 23rd for $479, the A40’s with Mixamp is available now for $429 and the A40’s TR Stereo with Xbox One M80 Mixamp is available now for $349.
Design is very big element of the Astro products, so what is your basic design philosophy when you design a new product?
ASTRO products always start with a person. A person that we are trying to solve a problem for through both design and function. We begin every project by recognizing that there is a need for something, and then designing around that need. In the case of the original A40, that need was for a tournament grade headset that combined game sound and voice communication. Back then people were wearing two headsets when competing: one for game sound, and the other for communication. Ultimately, it always comes back to our designers really taking the time and trying to understand the person we are solving a problem for. Initially, even with the A40, we spent close to two years travelling around with professional gamers testing out prototype headsets and collecting feedback. If you can’t design a product for a specific person who has very specific needs, it’s going to be very hard to have that product ultimately be successful.