Southern Cross Austereo has announced a further development in its digital strategy. The Australian Media company have acquired Video Gaming publisher Press-Start.com.au and hired its founder and owner, Shannon Grixti as its Managing Editor.
Grixti developed the robust content publisher in the lucrative video gaming market and has grown rapidly over two years. On the back of the trust its has with its audience and the future potential of the market, SCA believe it’s a no-brainer acquisition.
Grixti has been named in APAC’s 30 under 30 twice and has grown his audience to roughly 30,000 Social Media followers. SCA see this as a massive commercial opportunity given their own reach and scale from its traditional media assets and Social Media klout.