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EB Games stunned customers earlier this week with its Pokemon 30th Anniversary TCG prices being twice that of other retailers, but it has now published a statement from the Managing Director walking back those prices and stating that it was part of the plan to weed out scalpers and ensure that the cards go to the fans.
The full statement as well the new prices can be found below:
EB GAMES POKEMON 30TH ANNIVERSARY TCG NEW PRICES
- Pokémon TCG: 30th Celebration Pokémon ex Box – Sylveon ex & Greninja ex – $55 AUD
- Pokémon TCG: 30th Celebration Knock Out Collection – $25 AUD
- Pokémon TCG: 30th Celebration Poster Collection – $39 AUD
- Pokémon TCG: 30th Celebration Tech Sticker Collection – $32 AUD
- Pokémon TCG: 30th Celebration Elite Trainer Box – $120 AUD
- Pokémon TCG: 30th Celebration Binder Collection – $79 AUD
- Pokémon TCG: 30th Celebration Mini Tins – $23 AUD
- Pokémon TCG: 30th Celebration Booster Bundle – $59 AUD
- Pokémon TCG: 30th Celebration Battle Deck – Espeon ex & Umbreon ex – $49 AUD
- Pokémon TCG: 30th Celebration Ditto Premium Collection – $99 AUD
- Pokémon TCG: 30th Celebration Ultra-Premium Collection – Day (Espeon ex & Pikachu ex) – $439 AUD
- Pokémon TCG: 30th Celebration Ultra-Premium Collection – Night (Umbreon ex & Pikachu ex) – $439 AUD
- Pokémon TCG: 30th Celebration Figure Collection – Mew – $75 AUD
- Pokémon TCG: 30th Celebration Figure Collection – Mewtwo – $75 AUD
- Pokémon 30th Celebration – $65 AUD
EB GAMES POKEMON 30TH ANNIVERSARY STATEMENT
Pokémon Fans, Firstly, thank you.
It’s been a huge week. The excitement around the Pokémon TCG 30th Celebration collection has been incredible.
Our priority from the beginning was simple, even though we knew it wouldn’t be universally popular. We wanted genuine Pokémon fans to have the best possible opportunity to secure these once in a generation products while making life as difficult as possible for scalpers.
Setting what many considered an outrageous preorder price was part of that strategy. Scalpers don’t build communities. Fans do. That first phase of the strategy has done exactly what it was designed to do.
Our focus now shifts to the next phase. Our team is now reviewing every single preorder and will continue doing so over the coming weeks. We’ll identify and cancel preorders that don’t comply with our purchasing policies, just like we did a few weeks ago.
Once that purge is complete, we’ll announce one final preorder release made up of those cancellations. We’ll give the community notice before it goes live so everyone has the same opportunity to preorder.
As planned, we’re now confirming our final retail pricing for Pokémon 30th Celebration, which is the same as Pitch Black. Every genuine preorder already placed remains secure and will automatically move to this pricing. These will also be the prices when the final preorder allocation goes live in a few weeks.
