I’ve been banging on about how good Xbox’s ecosystem is for the last few years now, with the fact that not only saves go across both Xbox and PC seamlessly, but also the fact that you can play Xbox games on the likes of Samsung TVs/Monitors and Amazon Fire Sticks with nothing but a controller is fantastic.
Clearly Xbox agrees, because it has just launched a new marketing campaign really highlighting all the platforms that can be considered an Xbox now, outside of the obvious Xbox Series XS|. This includes the likes of mobile phones, laptops, the ASUS ROG Ally, the Fire TV Stick and Samsung TVs.
The campaign does get a little bit naff as it goes on to compare other boxes like a Kitty Litter and a Bento Box by saying these things aren’t an Xbox, but I am happy to see Xbox really singing the praises of the ecosystem it has built out over the last few years, as I think it works really well and opens up gaming to more people.
