It seems that Australian sporting games can just never stick to their release date. After the game bizarrely released in New Zealand over a week ago (and Mighty Ape started shipping copies to Australia), TruBlu stated that they’re stick to the release date of July 28th in Australia, but its not to be.
EB Games started selling the game officially about 30 minutes ago. It’s unclear why they started selling it as it doesn’t appear that another retailer started selling the game early. What is clear though is the inability for Australian sporting games to stick to their release date.
AFL Evolution broke street date in May and Rugby League Live 3 also broke street date a day before release.