Sony announced late last year that it was skipping E3 which shocked the entire industry, but they’ve today detailed to several outlets about why they thought it was the right time.
Sony’s Shawn Layden said to Game Informer that it’s a mixture of the fact that E3 has failed to evolve over the years (to balance the fact that it’s become a show for consumers as well as the industry) but it’s also down to the fact that Sony doesn’t have a story to tell for 2019 in June.
“There was functionally no internet then. So, fast forward 22, 23 years. In our business, we conclude all of our major retail activities at an event we call Destination PlayStation which occurs in February. The media landscape has changed, which you know better than anybody, and with the internet being on 24-7, there is no silent periods where people aren’t getting game news.” said Layden to Game Informer detailing the way that the industry news cycle has changed.