E3 took place over the last week and it’s fair to say that we saw more epic trailers than ever before.

Now that it’s concluded, YouTube has released video views for titles (based on trailers, gameplay, media uploads) as well as just pure trailer views (on their official channels).

Despite having arguable the worst press conference, EA has absolutely dominated media coverage with four titles in the top 10. This could be due to the fact that they went first which ensured that their coverage lasted all week long and also due to the fact that they had a number of high-profile influencers at their event.

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When you look at individual trailers on their official channel, the numbers tell a different story. Battlefront 2 still takes out the top but we see a number of Ubisoft trailers make the to 10. I guess what’s most surprising is the fact that Nintendo, Sony and Microsoft all only have one trailer in the top 10. This means that third parties have absolutely dominated.

What’s most interesting that Bethesda doesn’t have a single place in the only top 10. This makes them the only company to hold a press conference without making a significant dent.

The Top 10 Most-viewed Trailers* from E3 (June 9 – 14, 2017)

  1. Star Wars Battlefront 2: Official Gameplay Trailer – 7.9M views
  2. Super Mario Odyssey – Game Trailer – Nintendo E3 2017 – 5.5M views
  3. Marvel’s Spider-Man (PS4) 2017 E3 Gameplay – 4.5M views
  4. FIFA 18 | THE JOURNEY: HUNTER RETURNS | OFFICIAL TEASER TRAILER – 4.0M views
  5. Need for Speed Payback Official Gameplay Trailer – 3.4M views
  6. Official Call of Duty®: WWII – Multiplayer Reveal Trailer – 3.3M views
  7. Forza Motorsport 7 – E3 2017 – 4K Announce Trailer – 3.1M views
  8. Mario + Rabbids Kingdom Battle: E3 2017 Announcement Trailer | Ubisoft [US] – 3.0M views
  9. South Park: The Fractured But Whole: E3 2017 Official Trailer – Time to Take a Stand | Ubisoft [US] – 2.7M views
  10. Assassin’s Creed Origins: E3 2017 Gameplay Trailer [4K] | Ubisoft [US] – 2.6M views
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  • Luke

    there are two things about the youtube data that irks me.. first is EA don’t take part in E3, so nothing they show that week can be included in E3 results.. I know its a technicality, but they don’t pay the ESA any fees anymore, like Rockstar don’t, so even if they host their own event at the same time, they are not part of the larger force.

    second and still with EA, is as Shannon pointed out, they had streamers in their audience and if they got the right mix of people, they will have drawn in thousands more views than without them, which I get was likely the point, so they fluffed their numbers up.

    but hey, even if you take them out, its still a good mix overall