As we’ve watched the Nintendo Switch hype roll out worldwide, we’ve been wondering when we’re going to start seeing marketing for the console pop up around Australia. Well, this weekend has finally began delivering.
The most important thing in the lead-up to launch and beyond is that consumers go hands-on with the Nintendo Switch. I’m reminded daily in my work place that people still have an intimate love for Nintendo brands including but not exclusive to Mario, Pokemon and Zelda.
Further to this, billboards have started popping up in Australia. Just yesterday alone, they had popped up in Adelaide and Sydney, which means that they’re surely in all major Australian cities. This is important as it’s the first time that Nintendo has advertised on such a large scale in Australia in some time. I don’t believe we ever saw these kinds of large-scale advertisements for the Wii U.
We’ve also more recently seen some incredible displays pop up at JB Hi-FI stores across the country, a sign that retail believes in the Nintendo Switch too.
Whilst the Nintendo Switch isn’t sold out at any major Australian retailer, we’re led to believe that pre-orders are well ahead of the Wii U.
The Nintendo Switch will release in Australia on March 3rd for $469.95. It hasn’t been all smooth sailing for the Nintendo Switch to date, but I’m incredibly excited about the launch and beyond and truly believe that Nintendo have a product to really gain a foothold in the market.