Sony Leads Hardware Sales in 2012

Citing official retail scan data from NPD Group Australia, and following the release today of the Interactive Games & Entertainment Association (iGEA) 2012 market overview, PlayStation 3 achieved a trifecta of wins across platform, hardware and software sales within the $1.161 billion dollar games retail industry in Australia.

· PlayStation 3 total platform performance – which aggregates platform hardware, software and peripherals – led the interactive entertainment market in Australia by achieving the number 1 industry platform position across both unit sales (25.3%) and driving the highest dollar value share (31.3%) for the industry.

· PlayStation 3 hardware performed impressively, with PS3 ranking number 1 for both hardware unit sales (27% share), and again driving the greatest value share for the industry (32% share). Sales were buoyed by the release of a new form factor in 2012.

· PlayStation 3 platform software also achieved the number 1 unit sales position for the year (28.9% share).

According to Michael Ephraim, Managing Director, Sony Computer Entertainment Australia, “PlayStation 3 continues to power in Australia. Our sales leadership strength continues despite factors such as economic downturn, aggressive industry pricing and new competitor consoles being launched. PlayStation 3 sales continue to perform because it remains a great value, high definition entertainment solution for all Australian families that offers exceptional games, movies, TV and music experiences.”

“Moving into 2013, with AAA blockbusters on the horizon such as God of War®: Ascension, the critically acclaimed The Last of Us™, BEYOND: Two Souls™, plus more for the family with new titles for Wonderbook™, we plan to continue the PlayStation momentum and magic for our Australian customers.”

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