Activision Blizzard Pocketed $4 Billion On Microtransactions Last Year

It’s no surprise to anyone that Activision Blizzard has done extremely well from in-game purchases and recurring player payment. It’s almost a bigger business than selling the games themselves.

In their Q4 2017 financial results, the publisher revealed it experienced a banner year, raking in $7.16 billion in revenue for the entire fiscal year.

Of that enormous figure, $4 billion came by way of microtransactions. Of course, Activision owns King, the creators of Candy Crush and other in-app purchase heavy titles. Though, when you separate their $2 billion takings from the equation, that still leaves another $2 billion coming from PC and console.

RELATED:  The Winners Of Our Diablo II Resurrected Technical Alpha Competition

This is thanks to flagship games like Overwatch, Call of Duty WWII and Destiny 2, which all feature cases of post-launch monetisation.

With numbers like that, it’s clear that no matter the outcry, microtransactions are here to stay for at least a little while.

READ MORE
Xbox Game Pass April
A Few More Xbox Game Pass Games Have Been Announced For April