SEGA Has Declared 2024 The Year Of Shadow The Hedgehog

"I'm more than enough on my own."

After last year’s Sonic the Hedgehog-themed campaign titled Fast. Friends. Forever., SEGA has come back with a whole attitude in 2024 to declare this year the year of Shadow the Hedgehog in a new campaign dubbed Fearless: Year of Shadow.

“In 2024, we’re bringing Shadow into the light with a new fan celebration campaign – Fearless: Year of Shadow,” SEGA writes on the official website for the campaign, saying this year celebrates “what it means to be Fearless, and embracing your inner Shadow” with four values:


Like last time, things are kicking off with a hype trailer, this time featuring the story of a teen who’s moved to a new town and is worried about making new friends, until Shadow rocks up in sketchbook form to tell them to ride their bike really good in front of the neighbour kids. Problem solved.

Check it out:

Like last time, SEGA’s got a bunch of promotional stuff planned for the Year of Luigi Shadow, including a custom motorcycle set to do a tour of the MotoGP circuit, new events in the Sonic mobile games, new LEGO sets, an appearance at the Sonic Symphony World Tour and of course Shadow’s big feature in the remaster of Sonic Generations. Take a look at what’s happening:

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  • Motorcycle Tour – Check out the custom-built Shadow-inspired motorcycle, set to appear at MotoGP and more!  Stay tuned for future dates and follow the Fearless website for more locations!
    • MotoGP – Come see Shadow’s motorcycle at our display in the MotoGP Fan Zone this weekend in Austin, TX and again in the UK this August. Stay for some fearless motorcycle action at the world premier event. Get your tickets here!
  • Shadow X Sonic Generations
    • Shadow the Hedgehog is back with Classic and Modern Sonic in SONIC X SHADOW GENERATIONS, an all-new collection featuring two unique experiences! Play as Shadow the Hedgehog in a brand-new story campaign and tackle iconic 2D and 3D stages as Classic and Modern Sonic in a newly remastered version of SONIC GENERATIONS.
  • Mobile Game Events
    • Play the Fearless mobile events in Sonic Forces and Sonic Dash for a chance to unlock powerful Shadow variants including Super Shadow, Vampire Shadow, Sir Lancelot, and Dragon Hunter Lancelot!
  • LEGO
    • Shadow the Hedgehog fans can create endless stories with the LEGO® Sonic the Hedgehog™ toy set and make a fun Shadow the Hedgehog Escape plan!
  • Sonic Symphony World Tour
    • Experience the magic of Sonic’s greatest moments on the big screen with a rock band and live symphony orchestra. The world tour will now feature original Shadow scores along with some of his coolest moments on screen.