Nintendo America’s President, Reggie Fils-Aime has spoken candidly for the first time about the failure of the Wii U and why he believes the Nintendo Switch won’t follow the same fate.
Fils-Aime believes that Nintendo has done a better job of communicating exactly what the Switch is. This is definitely true. People were confused months after the launch of the Wii U in regards to whether it was a new console, or just an add-on. Nintendo never made this clear to the regular consumer before launch.
“Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling,” he said. “We see the reaction by consumers whether it’s measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven’t heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling.”