The Super Mario Bros. Movie is nearly upon us, premiering at cinemas around Australia on Wednesday, April 5th, and the marketing machine has well and truly roared to life in the lead-up.
Between the most recent trailer, a special Nintendo Switch console, a collaboration with LUSH and now an enormous and eye-catching mural right in the heart of the Melbourne CBD it’s seemingly impossible to escape Mario movie mania. The new mural, which depicts six of the film’s key characters, stretches across the walkway into Melbourne Central from Swanston Street so you can marvel at it while waiting for your Boost juice, before heading into the nearby LUSH to grab your bottle of Bowser’s jelly.
The lengthy display is split across six distinct scenes based on the film, with a very Luigi’s Mansion-esque panel being my favourite of the lot. Luckily, if you’re not quite local enough to pop down and gawk at its enormity we’ve taken some (admittedly kind of shocking) photos of the whole thing which you can see below:
The premiere of The Super Mario Bros. Movie was recently brought forward very slightly (after having suffered delays) to a date of April 5th, and you can pre-book your tickets at most Aussie cinemas now.
As previously announced, the film is being produced in collaboration between Shigeru Miyamoto/Nintendo and Chris Meledandri/Illumination and will feature a star-studded cast including Chris Pratt, Anya Taylor-Joy, Jack Black, Charlie Day, Seth Rogen, Keegan-Michael Key and Charles Martinet.
For the first time, the iconic global entertainment brands Illumination and Nintendo join forces to create The Super Mario Bros. Movie, a new, big-screen adventure starring one of pop culture’s most prominent plumbers of the past four decades. Based on the world of Nintendo’s Mario games, the film invites audiences into a vibrant, thrilling new universe unlike any created before in an action-packed, exuberant cinematic comedy event.