After Xbox set off a run of immeasurably-huge advertising on the Las Vegas Sphere with some iconic imagery and incredible views of its games and hardware last week, PlayStation seemingly followed suit the very next day.
The massive advertisement was displayed to celebrate the launch of Marvel’s Spider-Man 2 on Friday, showing off looks at the two Spideys along with the most enormous and terrifying depiction of Venom I think I’ve ever seen.
Now, it’s maybe a bit of an easy jab to suggest that PlayStation saw Xbox take over the Sphere and followed up out of spite, but given the huge amount of work it must be to produce and render out a video sequence of this shape and sheer size, coupled with the supposed $450,000 USD that the Sphere* charges to run a single-day ad spot, it’s probably more of a coincidence than anything that both companies had residencies lined up.
We gave Marvel’s Spider-Man 2 a huge 9/10 in our review, saying “Marvel’s Spider-Man 2 cleverly pairs its added width and breadth with more depth and meaningful new gameplay and story opportunities. There’s rarely a moment here that doesn’t feel thrilling, enchanting, heartbreaking, awe-inspiring or some combination of it all. Beyond untangling the finer threads of its design or narrative ambitions though, it’s genuinely just the most fun, gorgeous open world superhero game out there.”
*I’m not suggesting that the Sphere itself is in possession of immense business savvy and communicating with cashed-up marketing teams across the globe by some kind of cosmic telepathy in order to close big advertising deals. But I’m not not saying that’s what’s happening, either.